veronica soto-rivera

the mermaids

of san marcos

disciplines

Typography

Digital Illustration


tools

InDesign

Fresco

Newspaper Club

about

This newspaper highlights the mermaids of San Marcos, Texas, as the college town’s iconic symbol. It explores their history and featuring interviews with local figures while promoting river conservation, nature preservation and the arts.


Designed to engage readers, the publication aims to raise awareness about environmental impact and the importance of preserving the San Marcos River.

color palette

Inspired by the vibrant energy and natural beauty of the San Marcos River and its mermaid heritage.


The bright pink adds whimsy, while the green and aqua tones evoke the river’s lush environment. Black and white provide contrast, ensuring readability. Together, these colors create a balanced, engaging visual tied to water, nature, and mythology.

typography

A balance of charm and functionality.


BD Supper as the primary typeface adds a lively and playful touch, reflecting the vibrant mermaid theme. The secondary typeface, TT Commons Pro, offers a clean and modern feel, enhancing readability for longer text. This combination ensures the design feels both engaging and polished.

publication

A playful yet informative approach about the iconic mermaids of San Marcos, Texas.


The front and back covers feature a mermaid tail that aligns when the paper is opened, creating a visually striking and interactive experience. Inside, sections cover the mermaids' history, local interviews, and things to do around town. A repeating water ripple pattern ties the design together, with quotes and imagery celebrating both the mermaids and the San Marcos River.