veronica soto-rivera

heavy metal

hair salon

disciplines

Branding

Art Direction

Packaging


tools

Illustrator

Photoshop

Canva

about

Heavy Metal Hair Salon, in the heart of Philadelphia, is the go-to spot for rebellious, bold beauty. Their skilled stylists craft vibrant, avant-garde styles that celebrate individuality and defy beauty norms.


More than just a salon, it's a space for self-expression, empowering clients to unleash their inner rock star and embrace authenticity in a world of conformity. With a passion for pushing boundaries, they believe hair should be as fearless as the person wearing it. At Heavy Metal, every look tells a story of confidence and creativity.

a quick overview

who is heavy metal hair salon?

They are rebel artists in Philly, crafting individuality through vibrant and fun styles.


what do they do?

They transform their clients' hair into rebellious statements with personalized masterpieces.


why does it matter?

They are a symbol of liberation, empowering self-expression, celebrating uniqueness with transformative styles.

logo

A symbol of the salon’s rebellious spirit.


The logo features a fierce skull with a bold pink mohawk, symbolizing rebellion. Below, silver hairdressing scissors replace crossbones, blending cutting-edge techniques with a rock-inspired identity. This design embodies the salon’s fearless approach to beauty and self-expression.

color palette

The perfect balance between bold and edgy, mirroring the raw energy of heavy metal culture.


The primary tones are vibrant, metallic, and dark, embodying heavy metal’s raw energy, while the secondary hues add a fresh, playful edge. Together, they create a dynamic, unapologetic vibe that electrifies the brand and resonates with its fearless, style-driven audience.

typography

A combination of bold, geometric forms with sleek, modern lines, striking the perfect balance between power and precision.


The primary heavy font of the typeface, Mostra Nuova, exudes strength and confidence with its heavy, commanding presence, while its secondary regular font adds a refined, contemporary touch. Together, they create a dynamic and cohesive visual language that mirrors the salon’s edgy, rock inspired vibe.

applications

Its bold, rock-inspired identity amplified across diverse touchpoints.


Highlights include a set of dry shampoos with scents named after heavy metal icons, a leather apron and black stylist t-shirts with the logo, a concert ticket-shaped coupon, and a sleek website featuring services, a photo gallery, and team intros. A scissor-patterned stationery set ties it all together.