veronica soto-rivera

volunteer satx

disciplines

Branding

Art Direction


tools

Affinity Designer

Affinity Photo

Canva

about

Volunteer SATX connects San Antonio’s volunteers and nonprofits through a centralized platform that makes giving back easier and more impactful.


With tools, training, and personalized support, we empower community members and organizations to take bold action and drive meaningful change together.

a quick overview

who is volunteer satx?

They are a San Antonio–based organization that connects individuals with local volunteer opportunities, empowering community members to give back in meaningful and accessible ways.


what do they do?

They curate and promote volunteer events through partnerships with non-profits on a digital platform while building a friendly, energetic visual identity that encourages young adults to take action and engage with their city.


why does it matter?

In a world where people crave purpose and connection, they help transform good intentions into impact. By making volunteering more visible, simple, and engaging, they turn community service into a movement.

logo

A bold, contemporary sans serif paired with a trio of asterisks—a symbol of action, energy, and connectivity.


These asterisks act as visual sparks, reflecting the brand’s mission to ignite community change. The simplicity of the logo ensures clarity across digital and physical platforms while offering a distinct identity that’s both playful and purposeful.

color palette

Featuring a trio of magenta, blue, and yellow—each chosen to reflect the vibrant spirit of their community: bold, connected, and full of heart.


“Heart Pulse” adds empathy and emotion, “True Link” brings trust and clarity, and “Bright Spark” injects a sense of energy and momentum. Together, these hues create a youthful, high-contrast look that’s both eye-catching and approachable—perfect for a brand rooted in people, purpose, and progress.

typography

Keeping communication friendly and easy to read.


Clarity City is chosen as the primary typeface—a modern, geometric sans serif that balances warmth with structure. Its clean lines and open shapes support clear communication across digital and print applications. Complementing it is Avenir LT Next Pro, a versatile secondary typeface that brings a subtle professionalism and friendly tone.


The two create a type system that feels energetic, inclusive, and easy to navigate—mirroring the brand’s mission of accessibility and community connection.

applications

Staying bold, fun and consistent across every application.


Social media graphics use a grid-based layout with geometric shapes that include highlight rectangles and asterisks to create visual rhythm.


T-shirts and tote bags feature the logo and tagline in striking contrast, keeping the brand wearable and shareable.


Stationery remains crisp and minimal, with strategic pops of design to maintain a cohesive identity—proving that even the smallest details can inspire action.