mira luna
disciplines
Branding
Art Direction
Packaging
tools
Illustrator
Photoshop
Canva
awards
Graphis New Talent 2025: Silver – Packaging Design
about
Mira Luna—meaning "Look at the Moon" in Spanish—is a celebration of life's quiet beauty, offering a wine experience that feels as timeless and enchanting as moonlight reflected on water.
Each bottle tells a story of craftsmanship, connection, and indulgence, inviting you to savor the moment. Whether shared with loved ones or enjoyed alone, Mira Luna transforms the ordinary into the extraordinary, inspiring reflection, celebration, and the joy of simply being present.
a quick overview
who is mira luna?
They are a premium wine brand inspired by the elegance and mystery of the moon.
what do they do?
They craft wines that embody a harmonious balance of tradition and innovation, curating unique flavor profiles to elevate any occasion.
why does it matter?
They offer a pause in the fast-paced world—a wonderful reminder to find beauty in simplicity and to cherish the moments that connect us to ourselves and others.
logo
An elegant, modern serif typeface that reflects the brand's refined and timeless character.
One unique detail in the design transforms the "U" in "Luna" into shape of a wine glass, subtly tying the brand to its craft. The roundness of the typeface mirrors the soft curves of the moon, reinforcing the brand's inspiration while balancing sophistication with creativity. This thoughtful design makes the logo as memorable as the wine itself.
color palette
Captures the serene beauty of the night sky through a combination of deep, rich tones and soft, airy hues.
With the darker shades, they evoke mystery and depth, while the lighter accents bring a sense of elegance and balance. Together, these colors create a timeless and enchanting visual identity that reflects the brand's refined and poetic essence.
/background(fff)/1920x1080.jpeg?auto=webp)
typography
Thoughtfully chosen to capture the brand's refined and enchanting character.
Basheq Vintage, the primary typeface, exudes modern luxury with its bold, graceful design. Playfair, the secondary typeface, adds a softer, traditional touch, balancing elegance and versatility. Together, they reflect the brand’s inspiration from the moon’s beauty and the art of winemaking.
/background(fff)/1920x1080.jpeg?auto=webp)
applications
Showcases the versatility and elegance of Mira Luna’s brand identity in real world contexts.
Explore a curated mock-up of Instagram profile feed and a featured post, offering a glimpse into the brand’s poetic and enchanting social media presence.
packaging
An embodiment of an elegance and celestial charm.
The Graphis award-winning packaging design features a bottle wrapped in a starry night pattern and a royal blue label showcasing its Argentine origins. The navy box, with a diamond gradient and crescent moon accents, pairs beautifully with the frosted glass wine stopper, crafted with a half-metal, half-glass base. Subtle silver borders complete the luxurious design.
