veronica soto-rivera

lemonbee

disciplines

Branding

Art Direction

Packaging


tools

Illustrator

Photoshop

Canva

about

Lemonbee, an Austin-based lemonade brand, began with a young girl’s honey-infused twist on her great-grandma's recipe.


Supporting bee preservation, they donate a portion of sales to bee focused organizations. Beyond profit, they champion environmental stewardship and inspire future generations, aiming to be America’s favorite lemonade and a symbol of sustainability.

a quick overview

who is lemonbee?

They are lemonade innovators and advocates for honeybee preservation, inspiring global change.


what do they do?

They craft honey-infused lemonades, supporting bee preservation and promotion sustainability and environmental awareness.


why does it matter?

They are catalysts for change, championing environmental stewardship, inspiring everlasting future generations.

logo

Bold, welcoming elements with playful, gentle curves to capture the brand’s approachable and nostalgic feel.


It reflects the strength and warmth of Lemonbee, balancing confidence with a lighthearted charm. To maintain versatility, two variations are created for seamless use across different applications.

color palette

Radiates warmth and captures the brand’s sunny, nature-inspired essence.


A bright yellow adds a burst of cheerfulness, while a soft honey tone highlights the brand’s connection to bees. A fresh green complements the palette, emphasizing sustainability and growth.

typography

An embodiment of a playful warmth and modern simplicity mix.


The main typeface—VAG Rundschrift D—as the logotype brings a friendly, nostalgic vibe that feels welcoming, while Apertura, the secondary one, adds clarity and balance. Together, they create an inviting, cheerful brand identity that’s both fun and professional—just like Lemonbee’s story.

packaging

A clean, minimal design with vibrant, flavor-specific colors.


The bold citrus graphic highlights freshness, while the playful fruit pattern and simple typography emphasize natural ingredients and a modern, eco- conscious identity.

applications

A variety of thoughtfully crafted applications that showcase the brand’s vibrant personality and playful charm.


Lemonbee’s vibrant identity shines through diverse applications, including a cheerful Instagram feed, a bold t-shirt reading “When life gives you bees, make lemonade,” and a playful lemon-patterned bucket hat. Its website features a landing page and tablet pages while a striking magazine ad showcases its iconic lemonade can design.