soñar
disciplines
Branding
Art Direction
Packaging
tools
Illustrator
Photoshop
Canva
about
SOÑAR is a luxury headphone brand that transforms the way you experience music. Inspired by the Spanish word for "to dream," SOÑAR creates an immersive, dream-like soundscape that allows you to lose yourself in every note.
Crafted with the finest materials and advanced sound technology, SOÑAR headphones deliver unparalleled audio quality while offering a sleek, sophisticated design. Indulge in music like never before—where every listen feels like a dream.
a quick overview
who is soñar?
They are luxury audio creators who elevate music listening into a trance-like escape, embodying sophistication and immersive sound experiences.
what do they do?
They craft premium headphones and earbuds that combine cutting-edge audio technology with elegant design, offering listeners a transportive experience.
why does it matter?
They inspire a deeper connection to music, allowing listeners to indulge in sound as an art form and find moments of serenity and luxury in an often hectic world.
logotype
A blend of bold, sculptural forms with smooth, fluid curves, reflecting the brand’s luxurious and immersive sound experience.
It embodies strength and sophistication while maintaining an ethereal quality. A lettermark version of the logotype (the ñ tilde accent) was created to ensure flexibility and consistency across different web and mobile applications, aligning with the brand’s seamless balance of modern and elegance.
color palette
A rich mix of deep, warm, and subtle tones that evoke a powerful sense of luxury and immersion.
The palette blends deep, earthy hues for sophistication with warm neutrals for contrast and harmony. A soft, airy tone adds modernity, while a creamy color brings warmth and cohesiveness. Together, they create a refined atmosphere that reflects the brand’s high-end audio experience.
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typography
A reflection of modern luxury and simplicity.
Aicon, the bold logotype, exudes sophistication and exclusivity, while Arboria ensures readability as the clean, geometric secondary typeface with a contemporary touch. This pairing captures SOÑAR's elegant, minimalist aesthetic, echoing its high-end experience.
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packaging
An embodiment of sophistication and modernity.
SOÑAR's headphone packaging set exudes finesse, featuring twin versions: Nocturne and Lumia. Nocturne showcases deep, rich tones with metallic accents, while the Lumia box uses lighter hues with reflective details for a modern touch. Both feature matte logos and refined typography for a premium feel.
applications
A seamless blend of luxury and innovation.
The Instagram profile highlights an engaging feed featuring product highlights, quotes, and a "Song of the Week" for Dreamers, a doting name given to SOÑAR's consumers.
Interactive story highlights provide easy access to curated playlists and brand moments. The branded shopping bag and consistent use of the signature gradient pattern unify the visuals, creating a cohesive, immersive experience that resonates across digital and physical platforms.
